Equestrian Fashion for the Rider Who Expects More
Apparel that elevates your ride and your everyday, blending equestrian grit with timeless style.
Our Story
Founded in 2023, BellEq was born from a love of horses and a lifelong connection to fashion. Our founder grew up sketching and sewing alongside her grandmother, whose creativity and fabric hunts at the Mills left a lasting imprint. When she returned to riding, that spark reignited and BellEq became her way to blend equestrian performance with timeless style.
What Makes BellEq Different
When our founder returned to riding, she was frustrated by what was available on the market: fabrics that didn’t breathe, fits that didn’t flatter, and clothes that didn’t last. With BellEq, she set out to raise the standard, creating apparel worthy of serious equestrians and versatile enough to live in beyond the barn.
Equestrian-Driven Design – Every piece is created with a rider’s needs in mind.
Performance Meets Style – Breathable, flattering fabrics that transition seamlessly from show ring to streetwear.
Made in the USA – Ethically produced, sustainably sourced, and personally vetted fabrics.
Giving Back – A portion of every purchase supports the National Disaster Search Dog Foundation (SDF).
See Why Equestrians Choose BellEq
I am so happy that I discovered the BellEQ shirts, for many reasons, but especially because the genius ventilated armpit situations have changed the way I stay in the same shirt all day without fear of stains or odor!! I love that these shirts are the right happy medium between thin enough for a hot day and thick enough to protect the skin from UV damage. It’s hard for me to pick a favorite, but the Merlot Poppi schooling top is the most beautiful color I’ve ever seen, along with a mock neck collar that actually stays up!
Melina Nasab, Founder of KANGABOOTS™ & Owner of Cloud100 Los Angeles
Truly appreciate the BellEq shirts for their softness and airflow. Wearing my Lolly show shirt while competing means I don't deal with any discomfort or tightness, which helps me stay focused on my riding. The inclusion of mesh under the arms is a fantastic touch; it prevents sweat marks and ensures I stay cooler during my rides.
Ali Ramsey, Canadian World-Ranked FEI Equestrian
Loving these comfortable, breathable, and beautiful show shirts from BellEq, I especially like the quality fabric and subtle branding on the backside for a special accent.
Hilary Scott, Australian Olympian
Made for Riders, Backed by Community
From the very beginning, BellEq has stood for more than clothing. It’s about passion, purpose, and performance. Each design honors the memory of our founder’s grandmother, while also reflecting the modern rider’s lifestyle.
Today, BellEq apparel is worn in and out of the ring, celebrated for its fit, function, and fashion. With every purchase, you’re not just choosing premium equestrian wear, you’re joining a collective of riders who believe in quality, authenticity, and giving back.
